Last Tuesday marked the second annual BizBash Expo in Ft. Lauderdale, Florida and Foodies On The Fly had the privilege of attending. BizBash is an amazing event that is a must for event planners, marketing professionals, catering managers or anyone else interested in innovative ideas, noted speakers, and networking opportunities.
Aside from listening, learning, and interacting, there was also a trade show filled with vendors including the drool worthy Donut Divas (they served fried Oreos!), celebrity chef Michelle Bernstein’s catering company MBC, and Café Ala Carte, a made-to-order coffee cart.
So what did we learn… Professional speaker Ken Okel spoke about boosting productivity. The 35 minute class focused on achieving your career goals and overcoming obstacles that can interfere with your success.You can view Ken’s full presentation here.
Speakers Gladys Mezrahi, president of Indigo Events and Erik Mintz, general manager of Constant Contact shared the stage and discussed the importance of online marketing and how to break cultural barriers.
Some interesting points include:
- The most important thing to remember when dealing with clients from different cultural backgrounds is to do your research! It is not unusual for a breakfast meeting to begin at 10am in Mexico, while 7am is customary in Columbia.
- If you are planning on sending out an invite for an event, 60 days is plenty of time.
- Don’t overwhelm your customers with emails. Segment your email list.
We had a great time listening to America’s sassiest lifestyle guru, Steve Kemble. He clued us in on red carpet secrets, celebrity gossip, and hints to attract celebrities to events. It’s all about the money, honey! Some interesting tidbits he divulged included Kim Kardashian’s morning ritual of an oatmeal/yogurt/honey/avocado facial (Recipe to come), Oprah’s favorite thing is none other than Spanx, and if you want to get a celeb at your next shindig, you can up your chances by affiliating your event with a charity or a cause.
Lee Schrager offered an inside look into the SoBe Wine and Food Festival. Did you know it takes over 1000 people to produce the event and none of the celebrity chefs are paid for attending!
We also learned that next year SoBe Wine and Food will say goodbye to BubbleQ and hello to a new event called Red, White, and Q. Can’t wait!
So much information was packed into one day, but the lessons learned will definitely last forever. Don’t panic if you couldn’t make this years event, BizBash will return to Florida next year and there are additional events scheduled throughout the country. Check here for more details.